BARUCH COLLEGE — Hundreds of people gathered in Union Square on April 27 to watch an anonymous person behind an orange mask consume an entire container of cheeseballs. It all began with one TikTok account under the username of “cheeseballman427”.
“Cheeseball Man” began posting videos on social media platform TikTok around March, before he schemed his plans of eating an entire tub of cheeseballs. Posters began appearing all throughout Manhattan inviting many to join and watch him eat cheeseballs.
