BROOKLYN COLLEGE— Brooklyn College’s Black and Latino Male Initiative celebrated BC student entrepreneurs with their very own Roots to Riches tabling and paneling event. BC students got to spend their common hours on March 3 buying from their fellow students’ personal brands and learning about the rights and wrongs when starting their own businesses.
This event not only showcasedstudent businesses but also celebrated Black History Month, as most of the businesses were Black-owned.
BC alumnus and business owner, Imani Atwell, worked with BLMI to create an event, “where other students on campus can showcase their brand, help promote it, support them, and possibly market their brand.”
“That was my main goal, and everything else just came from me writing down on Google Docs and literally seeing it come to life,” Atwell told The Vanguard.
Over 10 student businesses shared their art with other BC students: clothing, makeup, everlasting flowers, bakery goods, hair braiding, and books of poetry. Each business displayed its products with its own designs and marketing strategies. Students had business cards, QR codes, and social media as ways they can stay connected with their audience.
