Three years ago, Irish Cardill opened his small vintage shop, Pineapple, in the fashion capital of the world: New York City. In a city booming in street style, he planned to create a fashion brand that embodies the city’s streetwear spirit.
Since opening, Cardill said that his biggest struggle has been with inconsistent customer traffic, inflation, customers’ reluctance to buy new clothes and opting to save their money for more adventurous expenses instead.
“People are not spending money,” Cardill said. “You leave the house, the money is getting ripped out of your hand.”
