QUEENS COLLEGE–In January 2025, the City University of New York introduced new social media guidelines for all CUNY-affiliated schools, regulating the use of official social media accounts.
Any department, club, central office division, faculty member or administrator at the university looking to create a new social media account must obtain approval from CUNY’s Office of Communications and Marketing. These accounts must align with CUNY’s Brand Voice Guidelines. Additionally, students managing social media for clubs or organizations must adhere to both CUNY and Queens College regulations.
“CUNY recognizes the importance of social media in communication, outreach, and engagement,” said CUNY’s Office of Communications and Marketing in the January announcement. The primary goal of these guidelines is to foster a safer, more inclusive space across CUNY Central, its programs and its colleges.
To create an account, individuals must submit the Social Media Account Request Form and contact the CUNY Social Media Team via email. Approval can take up to 10 business days. While each CUNY college has its own policies, approval from CUNY’s Office of Communications and Marketing is required for all official accounts.
